Not to be missed – Gelderman Landscape Services’ Nathan Helder and Harry Gelderman speak at Landscape Ontario Congress 2014, Canada’s Premier Horticulture and Green Industry Trade show and Conference.
### Culture vs. Profit – Can Culture be a Profit Centre?
**Nathan Helder
Tuesday January 7th, 2014 – 1:30 to 2:30 p.m
PINSENT ROOM**
Corporate culture is a hard-to-define concept, yet imagine a person from another planet turning up at a funeral here on Earth. Without having to be told, he would know that a funeral is not an appropriate place to tell jokes. This is what culture is. Organizational culture is not a soft concept; its impact on profit can be measured and quantified.
Does culture reduce the bottom line? Nathan will answer these questions:
– What is effective culture?
– Why is culture important?
– Who drives culture?
– How does culture develop and affect profit?
### The Exploding Condominium Market in Ontario: Are You Ready to Grow Your Business?
**Nathan Helder, Maria Desforges, J and W Condominium Management, and Carole Booth
Wednesday January 8, 2014 – 1:30 to 2:30 p.m.
BERTON ROOM**
Learn what it takes to be successful at selling services to condos! Get the inside scoop – tips from a board director, property manager and a landscape contractor’s perspective. Learn the role of a property manager and a board of directors, types of condos, (including some condo lingo), how a condo operates (contracts, budgets, etc.), and why condos could be a good option for your landscape business in 2014.
### Communication, Interpretation…Complication!
**Harry Gelderman and Haig Seferian, Seferian Design Group, Burlington
Thursday, January 9, 2014 – 1:30 to 2:30 p.m
PINSENT ROOM**
Join Haig and Harry as they un-complicate the complicated world of communication within the landscape industry. He will highlight the flow between contractor, designer and client – and let’s not forget the suppliers. Key question to ask: what is the hierarchy from the client down? Not everyone can be in charge! Ultimately, it only takes one person to step outside of the parameters of their set responsibilities, and the client loses trust in everyone. Join Haig and Harry and add some clarity to your project management.
## About Landscape Ontario Congress
Entering their 41st year, Landscape Ontario’s Congress has grown to become Canada’s premier green industry trade exhibition and conference. It’s the perfect place to find the new products, ideas, equipment, tools, services and connections to make your business grow and prosper. With over 600 leading manufacturers and suppliers, exhibiting on more than eight acres of show floor, it provides the ideal mix of products and professional development where owners, managers and buyers from the green trades and horticultural industries gather together once a year to shop for new products, meet vendors, attend inspirational educational sessions and exchange ideas with thousands of fellow greenscaping professionals.
**2014 Show Dates & Hours:**
Tuesday, January 7, 2014 9:00 am – 5:00 pm
Wednesday, January 8, 2014 9:00 am – 5:00 pm
Thursday, January 9, 2014 9:00 am – 4:00 pm
**Location:**
South Building, Toronto Congress Centre
650 Dixon Road, Toronto
For more information, or to register, visit [locongress.com/](http://locongress.com/)
